Sunday, June 19, 2011


Who’s Your Product?

Love this quote, which sums up the model of companies like facebook, google etc.:

“If you are not paying for it, you're not the customer; you're the product being sold.”

Originally(?) appeared here and quoted many times since.


See also Bruce Schneier's commentary on information security over the next ten years:

'We’re not Google’s customers; we’re Google’s product that they sell to their customers'

(I'd always thought this came first, but I got the dates wrong)

By Blogger piers7, at June 21, 2011 9:15 am  

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